While the holiday season is undoubtedly a busy period for small business owners, it’s important to set aside time to plan your marketing strategy for the year ahead. How will you continue to maintain and grow your business in the coming year? What plans do you have to keep your business on track and […]
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.
In this guide, I’m going to explain the role of online reputation […]
We learned something very promising about small business marketing while researching the 2015 State of Small Business Report: About 46% of businesses are using email marketing.
Email marketing has one of the highest returns on investment of any marketing tactic. It’s also top-rated for retaining customers, and nurturing people from leads into customers. In other […]
Let’s not pussyfoot around it.
Blogging is a lot of work. Hard work.
Generate new blog post ideas. Write weekly content. Promote posts via social media and email.
At times, we all wonder whether our blogging efforts are paying off. Do we need to keep plugging away? Write more? Promote more?
The thought of quitting might even creep […]
As a small business owner, you know that one of the hardest aspects of business is marketing your products and services. In a local market, that can be particularly challenging, since competition can be quite aggressive, and you are all contending for the same customers. If you want to give yourself a real edge […]
Do you run a small business? If so, you know how important the World Wide Web is to your marketing efforts. Are you reaching out to customers and potential customers through mobile technology? If not, you are missing out on one of the best opportunities out there right now. Digital analytics company comScore recently […]
Even if you are already off to a good start with your SEO, chances are your strategy could use some tweaking. There is never a point with SEO where you can “set and forget.â€Â You always need to be looking for new ways to optimize your site and bring in more traffic. Here are […]
Getting reviews is one of the most challenging things you will ever have to do in the course of running your business. And it’s an ongoing job.
When it comes to getting reviews, you want to optimize your strategy in any way you can, and that includes thinking hard about how you request reviews—and who […]
How do customers find your brick-and-mortar storefront? In today’s digital world, most people turn straight to Google Maps, type in the name of your business, and write down the directions that come up. And what if they don’t know you exist, but are searching for a local business that offers the same products or […]
If you are ready to start marketing your business on social media sites, one of the best ones to start with is Facebook. Facebook has more than 1.23 billion users, and it is by far the biggest social media site out there. You will have particularly good results with Facebook if your business already […]
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