While the holiday season is undoubtedly a busy period for small business owners, it’s important to set aside time to plan your marketing strategy for the year ahead. How will you continue to maintain and grow your business in […]
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can […]
We learned something very promising about small business marketing while researching the 2015 State of Small Business Report: About 46% of businesses are using email marketing.
Email marketing has one of the highest returns on investment of any marketing tactic. […]
Let’s not pussyfoot around it.
Blogging is a lot of work. Hard work.
Generate new blog post ideas. Write weekly content. Promote posts via social media and email.
At times, we all wonder whether our blogging efforts are paying off. Do we […]
As a small business owner, you know that one of the hardest aspects of business is marketing your products and services. In a local market, that can be particularly challenging, since competition can be quite aggressive, and you are […]
Do you run a small business? If so, you know how important the World Wide Web is to your marketing efforts. Are you reaching out to customers and potential customers through mobile technology? If not, you are missing out […]
Even if you are already off to a good start with your SEO, chances are your strategy could use some tweaking. There is never a point with SEO where you can “set and forget.” You always need to be […]
Getting reviews is one of the most challenging things you will ever have to do in the course of running your business. And it’s an ongoing job.
When it comes to getting reviews, you want to optimize your strategy in […]
How do customers find your brick-and-mortar storefront? In today’s digital world, most people turn straight to Google Maps, type in the name of your business, and write down the directions that come up. And what if they don’t know […]
If you are ready to start marketing your business on social media sites, one of the best ones to start with is Facebook. Facebook has more than 1.23 billion users, and it is by far the biggest social media […]
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